Jordan mobile game publisher TamatemGames today announced it has raised $11 million in a Series B led by KRAFTON, a South Korean game developer behind PUBG, marking its first investment in the Middle East and North Africa (MENA). Venture Souq, Endeavor Catalyst and existing investors also participated in the round.
The Series B round brings the total amount raised to more than $17 million and values TamatemGames at about $80 million, Hussam Hammo, CEO and founder of Tamatem Games told Gadgets Price.
Tamatem publishes games that are relevant to Arab users and adapts its games to the culture.
“The users need to feel that the game is made for them and not just translated from one language to another. Tamatem makes the games culturally relevant for the end users,” said Hammo. “The demand for recognizable and enjoyable mobile games is greater than ever and our mission is to provide the best possible gaming experience for our region.”
Tamatem will use the latest funding to increase its efforts by bringing several games with more popular titles to the Arabic-language market. The startup will hire local talents in Saudi Arabia to expand further. The gaming industry is booming in Saudi Arabia, with about 70% of Tamatem’s users, Hammo noted.
“Great things are happening for the mobile games industry in the region. We are reaping the rewards of our past successes and continuing with more experience and more guts. We are on the tip of the iceberg when it comes to the huge potential of mobile games in MENA, and I am always super exalted when more people invest in the industry and the region,” said Hammo.
The startup also plans to launch a gaming academy to train, educate and improve employment opportunities in the industry to drive the growth and maturity of the market.
It has published more than 50 games since 2013, including the four most important games: VIP Baloot, VIP Jalsat, fashion queen, and Clash of Empire. Tamatem has over 120 million downloads in its portfolio and 3.5 million daily active users of its top games.
The company has 75 employees and plans to double in size in the next six months, Hammo noted.
Tamatem plans to expand further globally and hire all kinds of talents from all over the world.
“We have employees in the US, India, Egypt, Saudi Arabia, Germany, Hungary and Jordan. We opened an office in Saudi Arabia and Egypt last year and plan to open more regional offices in different countries,” said Hammo.
“We see tremendous potential in the MENA region and are pleased to have started our investment journey here with a prolific publisher like Tamatem. We are committed to the MENA region and are willing to take more bets in the general media and entertainment sector. This investment is in line with our efforts to strengthen our commitment to the startup ecosystem. This is just the beginning of our many investments in this region,” said Anuj Tandon, Head of Business Development (India and MENA) at KRAFTON. “As we continue to focus on providing the best experience for our MENA users of our various games, including PUBG: NEW STATE, Tamatem’s in-depth knowledge of the local landscape and this partnership will be very helpful.”