Tile buyer Life360 reportedly sells accurate user location data to almost everyone - Gadgets Price
Tile buyer Life360 reportedly sells accurate user location data to almost everyone

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Tile buyer Life360, which calls itself a “family safety platform,” has sold accurate location data on its millions of users, a new report claims.

Life360 would sell location data of both adults and children to a dozen different data brokers, who then provide the information to other third parties, the layout reported Monday, citing former Life360 employees and data brokers.

In addition, the two former Life360 employees said the company is one of the largest providers of location data, adding that Life360 does not appear to be taking the necessary precautions to ensure user privacy is preserved.

In a statement to the layoutChris Hulls, CEO of Life360, said the company “has no resources to confirm or deny accuracy” as to whether Life360 is a major source of location data for the industry.

“We see data as an important part of our business model that allows us to keep key Life360 services free for the majority of our users, including features that have improved driver safety and saved countless lives,” said Hulls.

While Life360 removes the most obvious personally identifiable information, it takes no steps to collect or reduce location precision, the former employees said.

An engineer who used to work for location data provider X-Mode said Life360’s raw location data was one of the “most valuable offerings” because of the sheer volume and precision of the information.

Life360 has reportedly sold data to brokers such as Cuebiq, X-Mode, Safegraph and Arity. While the company lists its data-sharing practices in its privacy policy, it does not have a complete list of the brokers it shares data with.

The company’s CEO said partners are also listed if they request transparency or if there is a reason to list them. Hulls confirmed that X-Mode was one of “about a dozen data partners” the company works with.

Hulls told the layout that the company would support legislation requiring the listing of its data partners.

Life360 is an app used for family location tracking like teen tracking by their parents. The company admits selling location data in its privacy policy, but notes that it does not share the location of users under the age of 13.

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