TRP full form
TRP: Television Rating Point
TRP stands for Television Rating Point. It is a tool which indicates the popularity of a television program. It is used to judge that which television program is viewed most. This gives an index of the choice of the people and shows the popularity of the particular program. A program with higher TRP indicates that the program is viewed by a large number of viewer. Its data is very useful for the advertisers because, they place their advertisements during the programs with higher TRPs.
How TRP is calculated
Presently, INTAM (Indian Television Audience Measurement) is the only agency which is working in the area of TRP calculation.
TRP Full Form
The Full form of TRP is Television Rating Point. TRP is a tool which indicates the popularity of a program on the television. It is used to judge that which television program is viewed most. This gives an index of the choice of the people and shows the popularity of the particular program. A program with higher TRP indicates that the program is viewed by a large number of viewers. Its data is very useful for the advertisers because, they place their advertisements during the programs with higher TRPs. For calculation of TRP, a device is attached to the TV set in a few thousand viewers’ houses for judging purpose. These numbers are treated as sample from the overall TV owners in different geographical and demographic sectors. This device is called as People’s Meter. It records the time and the programme that a viewer watches on a particular day and the average is taken for a 30-day period which gives the viewership status for a particular channel. Another technique to calculate TRP is Picture Matching Technique, in this technique, People’s meter is continuously records a small portion of the picture that is watched on a particular television set. After that data is collected from the sample homes and used to calculate the national rating. This technique is more reliable and comparatively new in India.
What is TRP and how it is calculated?
What does TRP mean?
Television Rating Point (TRP) is a number that analyses the favoritism or popularity of the programs broadcasts on Television. On the base of it, the program is rated as per categories. TRP is calculated by attaching a device called as People’s Meter in different geographical and demographic sectors where it is being broadcasted and the device records the time and the program that a viewer watches on a particular day.
TRP Full Form
Calculation of TRP
INTAM ( Indian Television Audience Measurement) is the only organization working on TRP calculations currently. They follow two modes of calculation:
- Frequency Monitoring Method: A costly device imported from abroad is used in this method known as people’s meter. This device is attached to some of the viewer’s houses to check the program and its duration in a particular house. Later, an average is taken for a period of 30 days to understand the status of viewership.
- Picture Matching Technique: A comparatively new technique introduced in India which is considered more reliable is a picture matching technique. In this technique, a small portion of the picture is recorded continuously with the help of people’s meter, from sample television sets. Later this collected data is used to calculate national rating.
Full form of TRP
Do you know how TV channels earn money? Yes, you are right.. ! by advertisement. An advertiser runs ads companions on television and for that, they pay money to the television. Suppose if there are 10 TV channels and one advertiser and he wants to play his company/product advertise on each TV channel but the situation is like some TV channel have a large number of the viewer and some less, so some channel will be more popular and some less, then how much amount advertiser will pay per advertise on each TV channel? Yes, you are thinking correct, the channel who is more popular will charge more money for the same advertise and the less popular channel will charge less for that advertising.
Now the question is how the popularity of a TV channel gets decided? Of course! it depends on the number of viewers, and this job get done on the basis of TRP.
The full form of TRP is Television Rating Point.
TRP: Television Rating Point
It is a record of the number of viewers and watches time for a particular TV channel/show. On the basis of this point, TV channels earn money from advertising, if they have high TRP they charge more money to advertising and if they have less TRP they will earn less money from advertising.
TRP Full Form is Television Rating Point.TRP is a tool which reveals the number of viewers of TV channels and is helpful to understand the popularity of a program or channel. This data is highly useful for statistical purposes and for advertising companies to determine the target audience within a given demographic and geometrical sectors. In other words, TRP is a device which is fixed to the TV sets of a few thousand viewers to judge the number of views in a given locality. TRP is also called ‘people’s meter’ and records the program and time viewed by an individual in a day for 30 days from which an average data is derived.
How does TV channel income from TRP
Friends, for your information we would like to tell you that 90% of all channels earn from advertising and these advertisements come in a break of one to three minutes of every program. Any advertiser pays a lot of money to show their advertisement on a channel in this way most of the revenue of these channels comes from the advertisement being shown to you. Friends. the channel whose Television Rating Point is higher, the channel takes more money from the advertisers to show ads in the middle of their programs, i.e., in the break.
If the Television Rating Point of a channel is more or less, then it directly affects the earnings of the channel. Such as Sony, Star, LifeOK, Discovery and all the channels that make money through advertising. In such a case, if the of a channel is less, then it will not get much money for advertising or it will get very few advertisers. And vice versa, if the of a channel is higher, then it will get more money from the advertiser. TRP depends not only on the channel but also on any particular serial or show.
Advantages and disadvantages of TRP
As is the norm, only a few chosen homes are targeted for the collection of data. They may be from different geographical and demographic groups, but the fact remains that the data collected from random few cannot represent the masses. Judging a serial or a show from this data is not right as there may be others who are not selected for testing purpose yet may be in favor of the show. Random judgment does not do justice to the channel or the shows. There has to be at least a wider survey to confirm the results.
TRPs are usually used by the channels to retain the show in the prime slot or remove it to lesser viewed time slot or under certain cases, totally take the show off the air. Agreed, that the channels are looking to make money. But sometimes good serials and shows get the axe because of wrong TRP interpretations and boring and useless stuff stays on.
As far as advantages are concerned, then the sponsors look at the TRP of a show and come to be a part of it, thus generating income for the channel. The most popular and widely watched serials or reality shows get the maximum number of sponsors and that too from good, well-known companies. This is a winning situation for the company as well as the channel. The channel gets funds and the company’s advertisement gets a major audience.
Full Form of TRP: Technology Research Program
TRP Full Form refers to Technology Research Program. European Space Agency’s Basic Technology Research Program, otherwise called TRP, is designed to help researchers to explore their new ideas from scratch, which is right on the first question of curiosity of ‘what if..?’ arises. The program exists to materialize the basic idea through testing, experimenting, and once the experiments yield positive results; it confirms and declares the idea. In fact, it is the only technology program of ESA, which supports an entire spectrum of agency directorates and provides a technological nucleus for future developments.
The very purpose of TRP is to enable Europe to understand and explore the feasibility of futuristic technologies and head towards the future activities and missions related to space. Since there is a high risk of having long-term plans for space, TRP brings down the level of risk, as it demonstrates the workability of the prospective technology way ahead of the mission to be planned around it.